Social Media Specialist

Posted by LaCrosse Footwear, Inc on 03/20/2023

Job Basics

Industry Sector: Hunting/Shooting, Lifestyle, Outdoor

Job Categories: Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Apparel/SoftGoods, Retailer

State: OR

City:

Country: United States

Required Experience: 1 - 3 years

Job Type: Full Time

Salary:

Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

PRIMARY RESPONSIBILITIES: 

Responsible for leading and executing the Company's social media strategy, and collaborating with marketing, sales, and customer service teams to accomplish the business objectives across social media platforms for the LaCrosse and Danner brands.

 

ESSENTIAL FUNCTIONS OF THE POSITION:

• Play a key role in the evolution of our social media strategy.
• Collaborate with our marketing and sales teams to create social media plans that support seasonal marketing campaigns and business objectives.
• Collaborate with marketing leadership to create social media marketing plan and editorial calendar, and brief content.
• Develops and maintains relationships with influencers and social media content creators.
• Support influencer content activations - both paid and organic opportunities.
• Provide editorial support at brand events and activations.
• Brief creative team to support their work with copywriters, video / photo editors and designers to create content that meets our requirements and is consistent with our brand guidelines.
• Generate, edit, and publish all social media content.
• Assist with crisis management and negative social communications.
• Maintain brand social media pages and profiles.
• Use social media tools to automate publishing social content.
• Moderate comments and user generated content through dialog and messaging.
• Provide guidance to customer service team in order to ensure all responses on social platforms properly reflect our brands.
• Analyze reports on traffic, demographics, and effectiveness related to business objectives, and use this information to positively affect future outcomes.

 

OTHER FUNCTIONS:

• Serves as key member of LaCrosse Footwear Inc. marketing team - participates in team meetings and planning; supports budget planning and tracking; shares public relations plans and results among departments.
• Takes on other duties as needed.

 

POSITION REQUIREMENTS:

• Ability to work in a team environment with great collaboration skills
• Ability to work independently and manage multiple priorities
• Must be willing to conduct oneself in accordance with Company's Core Values
• Must be detail oriented with passion for all things digital
• Ability to effectively communicate both verbally and in writing; copywriting experience preferred
• Ability to travel as needed for social coverage and content opportunities
• Must be dependable and team oriented
• Remote work considered for qualified candidates

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

• Bachelor's degree in marketing, communication, or related field.
• 2+ years' experience in digital marketing and social media.
• Strong experience with social media platforms including Instagram, Facebook, Twitter, Pinterest, TikTok and YouTube.
• Strong understanding of social media metrics.
• Creative eye and experience working with digital design.
• Experience providing critique to creative work.
• Expertise with social media publishing platforms a plus.

 

TOOLS/EQUIPMENT USED:

Mac iOS Computer

MS Office software

Sprout Social

Instagram, Facebook, Twitter, Pinterest, TikTok, YouTube

 

REPORTING RELATIONSHIP:

Position reports to Earned Media & Influencer Manager

 

All offers of employment are contingent upon successful completion of a pre-employment drug screen. As a federal contractor, we participate in E-Verify. LaCrosse Footwear, Inc. is an Equal Opportunity and Affirmative Action Employer that strives for and celebrates diversity in its workforce.

About LaCrosse Footwear, Inc

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The company’s trusted Danner^® and LaCrosse^® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear, Inc. products, please visit our websites at www.lacrossefootwear.com and www.danner.com.