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RYDERS+Eyewear
Job Title: Marketing Manager
Industry Sector: Bike, Outdoor
Job Categories: Design - Graphic
Design - Web
Management
Management - Team
Marketing

 Contact Information
 
Company Name: RYDERS Eyewear
  Address: 102-758 Harbourside Drive
North Vancouver, BC V7P 3R7
Canada
  Company Phone: 1.800.665.2903
Web Site: https://www.ryderseyewear.com/

Job Description
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The Position: Marketing Manager

MARKETING MANAGER – RYDERS EYEWEAR

Do you like having loads of free time on your hands—so much that you can do anything you want, whenever you want? Do you like outdoor adventures that end only when your next one begins? Do you want your life to be an endless vacation?

 Of course you don’t. That’s why you’re looking for a job. Maybe the position of Marketing Manager at RYDERS EYEWEAR in North Vancouver is perfect for you.

 As the Marketing Manager you must be willing to work in a constantly changing environment where you’ll be expected to step outside the comforts of your job description. You must know how to speak passionately and authentically to the mountain bike, road cycling, running and mountain sport communities. As the leader of a small team, you’ll be required to have the experience and creativity to manage ALL aspects of marketing. In this role, leadership, and the willingness to learn and be adaptable are absolutely essential. If you can’t manage several tasks simultaneously or sudden changes in direction, this role isn’t for you. 

Responsibilities

  • Develop annual marketing plans that include but are not limited to:
    • Regional, national, and international trade, consumer and athletic events
    • Advertising (digital and print)
    • Digital marketing
    • Sponsorships of athletes, ambassadors, organizations, and events
    • Public relations and press releases
    • Retail display development
    • Retail graphics
    • Web development and maintenance
    • Video, photography, and graphic design projects
  • Provide brand and marketing direction for all projects including but not limited to:
    • All content (writing, photography, video, product renderings)
    • Advertising (print and digital)
    • Web design and development
    • Digital marketing content
    • Packaging
    • Booths for trade and consumer shows
    • Soft goods
    • Outdoor branding for athletic events and expos
    • Retail displays
  • Act as manager to the Digital Marketing and Brand Specialist, and provide direction as needed
    • Assign tasks and assist with prioritization
    • Have an understanding of the purpose and status of their projects
    • Provide direction to keep messaging on-brand
    • Provide guidance for effective negotiations with advertising partners
    • Conduct performance reviews
  • Act as manager to the Intermediate Graphic Designer and provide direction as needed
    • Assign tasks and assist with prioritization
    • Have an understanding of the purpose and status of their projects
    • Ensure that graphic communications are on-brand and serving their intended purpose
    • Conduct performance reviews
  • Annual budget proposals and ongoing budget management/maintenance
  • Develop brand-focused and product-focused advertising campaigns for a number of different target markets
  • Provide marketing support and/or facilitate support for the sales force and other internal departments
  • Provide the product department with ongoing product feedback from athletes/influencers, media, customers and others

 Required Skills

  • Ability to speak authentically to the mountain bike, road cycling, running and mountain sport communities
  • Clear, concise, and thorough communication skills
  • Good creative writing and editing skills
  • Google Apps proficiency  
  • Working knowledge of Google Analytics
  • Good presentation skills
  • Organized
  • Ability to identify the key differences in taste and/or appearance between antelopes
    and cantaloupes

 Qualifications

  • Post-secondary degree or diploma in marketing, or a minimum of 8 consecutive years of full time marketing experience
  • Minimum 3 years experience managing a team of two or more direct reports in a marketing role
  • Experience building a brand and driving brand direction
  • Experience providing creative and brand direction to direct reports and outside contractors
  • Ability to travel within Canada and abroad
  • Ability to breathe unassisted underwater, OR ability to breathe above water, with or without help

 Bonus points

  • Post-secondary degree or diploma in graphic design
  • Advanced skills in Adobe InDesign, Illustrator and Photoshop
  • Adobe Premier and After Effects skills
  • Good photography skills and the ability to use an SLR camera on manual settings
  • Drawing/illustration skills
  • Have the natural ability to stand up straight inside a fully inflated, standard-size party balloon without touching any of the sides, OR, have the ability to crouch down beside that same standard-size party balloon, with or without help.

 RYDERS EYEWEAR Deep roots on Vancouver’s North Shore

In the early 80’s, mountain biking was only just emerging as a sport. The equipment was bad and the clothing was worse. Over just a few years, its popularity grew considerably with a scene developing in Whistler and on Vancouver’s notorious North Shore. By the mid-80’s, the gear was improving and the sport was progressing rapidly.

1986 brought about the first ever Canadian Mountain Bike Championships, with the competition spanning a few days and finishing in Whistler with local boy, Brent Martin, coming out on top. Shortly after being crowned Canadian Champion, Brent founded RYDERS EYEWEAR. His goal was simple—to provide cyclists of all stripes with high quality, performance-oriented eyewear that they wouldn’t hesitate to use, especially in the most destructive conditions. But it wasn’t just about eyewear and bikes—he was determined to remain actively involved in the cycling and outdoor communities, doing what he could to encourage the growth of these sports.

 For the past 31 years, we have stayed true to Brent’s vision.

 The reality is that mountain biking, road cycling and endurance mountain sports present the most unique and challenging environments for eyewear. Designing eyewear for golf, baseball or activities that occur in static environments doesn’t force you to meet these challenges. We design, test, and produce products to directly solve problems that are encountered in these hostile activities and environments. Our deep roots in the Pacific Northwest are of vital importance to who we are today. Not only are we still headquartered in North Vancouver, but everything we do is influenced by our drive for adventure, our love for providing like-minded people with hard-working gear, and our overwhelming sense of community—both in our backyard and afar.

 In late 2013 we were acquired by Essilor, the world’s leading lens manufacturer. As part of the Essilor family, we now have direct access to the best lenses on the planet, allowing us to constantly improve the quality of our collection. This new relationship is allowing us to elevate every aspect of our brand while never losing sight of the passion that started it all.

 Today we are known as an offbeat, gritty brand with authentic roots. We speak directly to those who take pride in their adventurous lifestyle and their practical, yet highly spirited approach to life.

 

HOW TO APPLY:    We thank all applicants for their interest, however, only those selected for interviews will be contacted.  To apply, please email your resume in Word or PDF format and include the title Marketing Manager in the subject line of your message.

 



Job Location: North Vancouver, BC
Country: Canada
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: 25 miles
Required to Relocate:
Willing to Travel:
Required Experience Required: 7-10 years


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